Chapter Artigianato e Made in Italy
Abstract
The essay by Sonia Sbolzani on the current role of craftsmanship aims to outline the idea of work underlying this historic human activity, highlighting how it is based on creative power, personal self-realization, sense of autonomy, knowledge, aesthetic values, osmosis of manual skills and new technologies. Examining its evolution from ancient times to today, the author demonstrates how craftsmanship has become and can increasingly become a critical success factor of excellent Made in Italy, to which it contributes substantially from the economic point of view and in terms of soft power, combining tradition and innovation, manufacturing talent and new technologies, in the name of Beauty.
Keywords
Craftsmanship; Made-in-Italy; Beauty; Digital; SustainabilityDOI
10.36253/979-12-215-0319-7.169ISBN
9791221503197, 9791221503197Publisher
Firenze University PressPublisher website
https://www.fupress.com/Publication date and place
Florence, 2024Series
Studi e saggi, 257Classification
General and world history